Shlomi Lavi /
Jan 31, 2023
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Bottom Line: Which is Better - HubSpot Marketing Hub or MailChimp?
HubSpot Marketing Hub is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than HubSpot Marketing Hub (79/100). HubSpot Marketing Hub offers users more features (7) than MailChimp (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
HubSpot Vs. MailChimp
HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.
Create signup forms that match your brand's look and feel, and send your subs...
Who is more expensive? HubSpot Marketing Hub or MailChimp?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot Marketing Hub and MailChimp.
HubSpot Marketing Hub price starts at $45 per month , On a scale between 1 to 10 HubSpot Marketing Hub is rated 6, which is similar to the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: HubSpot Marketing Hub is more expensive than MailChimp.
Which software includes more/better features?
We've compared HubSpot Marketing Hub Vs. MailChimp based on some of the most important and required Email Marketing features.
HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling, Social Media, Content Management.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
HubSpot InBound Marketing can be used for the marketing automation needs of any business. MailChimp is best for all those that are in business and also are serious concerning making money.