Compare HubSpot Marketing Hub and Zoho CRM - Mar 2023

Shlomi LaviShlomi Lavi / Mar 07, 2023

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Bottom Line: Which is Better - HubSpot Marketing Hub or Zoho CRM?

HubSpot Marketing Hub is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than HubSpot Marketing Hub (79/100). Zoho CRM offers users more features (16) than HubSpot Marketing Hub (7). There is a clear winner in this case and it is Zoho CRM!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

HubSpot Vs. Zoho

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? HubSpot Marketing Hub or Zoho CRM?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot Marketing Hub and Zoho CRM.

HubSpot Marketing Hub price starts at $45 per month , On a scale between 1 to 10 HubSpot Marketing Hub is rated 6, which is similar to the average cost of Email Marketing software. Zoho CRM price starts at $14 per user/month , When comparing Zoho CRM to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: HubSpot Marketing Hub is more expensive than Zoho CRM.

Which software includes more/better features?

We've compared HubSpot Marketing Hub Vs. Zoho CRM based on some of the most important and required Email Marketing features.

HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling, Social Media, Content Management.

Zoho CRM: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database.

Target customer size

HubSpot InBound Marketing can be used for the marketing automation needs of any business. Zoho CRM is focused on startup to medium firms in different markets.



HubSpot Marketing Hub

ITQlick rating
(4.5/5)

starts at $45 per month

HubSpot InBound Marketing is a marketing automation and management solution for all businesses. It also features useful sales, CRM, and customizable reporting services. The software was designed and launched by...

Categories: CRM, Banking CRM, Casino CRM, Customer Loyalty.

Zoho CRM

ITQlick rating
(4.2/5)

starts at $14 per user/month

Zoho CRM is cloud-based customer relationship management and customer engagement solution designed for businesses of all sizes. The core features include artificial intelligence, pipeline management and team co...

Categories: Banking CRM, Casino CRM, Complaint Management, Customer Relationship Management, Customer Loyalty.

Compare specifications

Compare features

HubSpot Marketing Hub: 7 Features

Dashboard
Email Marketing
Lead Management
Marketing Automation
Revenue Modeling
Social Media
Content Management

Zoho CRM: 16 Features

Billing/Invoicing
Campaign Dashboard
Campaign Management
Contact Management
Customer Database
Customer Service
Customer Support Tracking
Dashboards
Document Management
Email Marketing
Knowledge Base
Lead Management
Multi-Language
Social Advertising
Social Media
Workflow Rules & Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
HubSpot ...
ITQlick rating
4.5/5
Score
79/100
Pricing
6.8/10
License pricing
$45 per month
Functionality
26
Compare
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.