Compare IBM Campaign and AdRoll - Sep 2022

Shlomi LaviShlomi Lavi / Sep 02, 2022

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Bottom Line: Which is Better - IBM Campaign or AdRoll?

IBM Campaign is more expensive to implement (TCO) than AdRoll, and IBM Campaign is rated higher (88/100) than AdRoll (86/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. AdRoll

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...

Who is more expensive? IBM Campaign or AdRoll?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and AdRoll.

IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. AdRoll price starts at $19 per month , When comparing AdRoll to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: IBM Campaign is more expensive than AdRoll.

Which software includes more/better features?

We've compared IBM Campaign Vs. AdRoll based on some of the most important and required Marketing Automation features.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

AdRoll: We are still working to collect the list of features for AdRoll.

Target customer size

IBM Campaign's typical customers include: Small, medium and large size businesses, and AdRoll's target customer size include: Medium and large size businesses.



IBM Campaign

ITQlick rating
(3.7/5)

IBM Campaign is a trending cloud-based Marketing Automation software, it is designed to support small, medium and large size business. IBM Campaign received a rating of 3.7 from ITQlick team. The software cost ...

Categories: Marketing, Campaign Management, Marketing Automation.

AdRoll

ITQlick rating
(3.7/5)

starts at $19 per month

AdRoll is a cloud-based marketing automation software that is designed to assist businesses to compete online as well as promote growth. This software is widely used by businesses with an online presence as we...

Categories: Marketing, Digital Advertising.

Compare specifications

Compare features

IBM Campaign: 0 Features

We are working to collect the list of features

AdRoll: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
IBM Camp...
ITQlick rating
3.7/5
Score
88/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
Compare
AdRoll
ITQlick rating
3.7/5
Score
86/100
Pricing
4.6/10
License pricing
$19 per month
Functionality
3
Review
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.