IBM Campaign is a trending cloud-based Marketing Automation software, it is designed to support small, medium and large size business. IBM Campaign received a rating of 3.7 from ITQlick team. The software cost ...
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IBM Campaign is more expensive to implement (TCO) than AdRoll, and IBM Campaign is rated higher (88/100) than AdRoll (86/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and AdRoll.
IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. AdRoll price starts at $19 per month , When comparing AdRoll to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.
Bottom line: IBM Campaign is more expensive than AdRoll.
We've compared IBM Campaign Vs. AdRoll based on some of the most important and required Marketing Automation features.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
AdRoll: We are still working to collect the list of features for AdRoll.
IBM Campaign's typical customers include: Small, medium and large size businesses, and AdRoll's target customer size include: Medium and large size businesses.
IBM Campaign is a trending cloud-based Marketing Automation software, it is designed to support small, medium and large size business. IBM Campaign received a rating of 3.7 from ITQlick team. The software cost ...
Compare Pricingstarts at $19 per month
AdRoll is a cloud-based marketing automation software that is designed to assist businesses to compete online as well as promote growth. This software is widely used by businesses with an online presence as we...
Compare PricingITQlick Score: | 88/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | Marketing Automation -> IBM Campaign review |
Company: | IBM |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop |
Links: | IBM Campaign review, IBM Campaign pricing, IBM Campaign alternatives |
ITQlick Score: | 86/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Marketing Automation -> AdRoll review |
Company: | AdRoll |
Pricing: | starts at $19 per month |
Typical customers: | Medium and large size businesses |
Platforms: | Desktop, Mobile, Cloud |
Links: | AdRoll review, AdRoll pricing, AdRoll alternatives |
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.