Compare IBM Campaign and Ensighten - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - IBM Campaign or Ensighten?

IBM Campaign is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than IBM Campaign (88/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. Ensighten

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Who is more expensive? IBM Campaign or Ensighten?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and Ensighten.

IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software.

Bottom line: IBM Campaign is more expensive than Ensighten.

Which software includes more/better features?

We've compared IBM Campaign Vs. Ensighten based on some of the most important and required Marketing Automation features.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Ensighten: We are still working to collect the list of features for Ensighten.

Target customer size

IBM Campaign's typical customers include: Small, medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.