Compare IBM Campaign and oracle - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - IBM Campaign or oracle?

IBM Campaign is more expensive to implement (TCO) than oracle, and IBM Campaign is rated higher (88/100) than oracle (77/100). oracle offers users more features (9) than IBM Campaign (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. Eloqua

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Eloqua : As the leader in modern marketing, Eloqua is now the centerpiece of Oracle's marketing cloud. Our innovative marketing automation and revenue performance management solutions help modern marketers target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on your marketing investment. Eloqua is...

Who is more expensive? IBM Campaign or oracle eloqua?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and oracle eloqua.

IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. oracle eloqua price starts at $2,000 per month , When comparing oracle eloqua to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: IBM Campaign is more expensive than oracle eloqua.

Which software includes more/better features?

We've compared IBM Campaign Vs. oracle based on some of the most important and required Marketing Automation features.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

oracle eloqua: Customer Service, Marketing Automation, Sales Automation, Campaign Management, Email Marketing.

Target customer size

IBM Campaign's typical customers include: Small, medium and large size businesses, Customers of the software mainly come from small and medium businesses.