Compare IBM Campaign and Oracle Marketing - May 2022

Shlomi LaviShlomi Lavi / May 15, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - IBM Campaign or Oracle Marketing?

Oracle Marketing is more expensive to implement (TCO) than IBM Campaign, and Oracle Marketing is rated higher (91/100) than IBM Campaign (88/100). Oracle Marketing offers users more features (4) than IBM Campaign (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. Oracle Corporation

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Who is more expensive? IBM Campaign or Oracle Marketing Cloud?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and Oracle Marketing Cloud.

IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. Oracle Marketing Cloud price starts at $2,000 per month , When comparing Oracle Marketing Cloud to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Oracle Marketing Cloud is more expensive than IBM Campaign.

Which software includes more/better features?

We've compared IBM Campaign Vs. Oracle Marketing based on some of the most important and required Marketing Automation features.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Oracle Marketing Cloud: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Target customer size

IBM Campaign's typical customers include: Small, medium and large size businesses, and Oracle Marketing Cloud's target customer size include: Small, medium and large size businesses.

IBM Campaign

ITQlick rating
(3.7/5)

IBM Campaign is a trending cloud-based Marketing Automation software, it is designed to support small, medium and large size business. IBM Campaign received a rating of 3.7 from ITQlick team. The software cost ...

Categories: Marketing, Campaign Management, Marketing Automation.

Oracle Marketing

ITQlick rating
(4.1/5)

starts at $2,000 per month

Oracle Marketing Cloud is a cloud-based CRM software that enables marketers to manage digital channels and systems through ID linking.

Categories: Data Analysis Tools, Content Marketing, Data Management, Marketing, Email Marketing.

Compare specifications

Compare features

IBM Campaign: 0 Features

We are working to collect the list of features

Oracle Marketing Cloud: 4 Features

Data Analysis Tools
BI & Analytics
Email Marketing
Marketing Automation
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
IBM Camp...
ITQlick rating
3.7/5
Score
88/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
Compare
Oracle M...
ITQlick rating
4.1/5
Score
91/100
Pricing
8/10
License pricing
$2,000 per month
Functionality
14
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.