Shlomi Lavi /
Jul 29, 2022
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Bottom Line: Which is Better - Iconosquare or Buffer?
Iconosquare is more expensive to implement (TCO) than Buffer, and Buffer is rated higher (86/100) than Iconosquare (81/100). Buffer offers users more features (5) than Iconosquare (0). There is a clear winner in this case and it is Buffer!
Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Tripnity Vs. Buffer
Tripnity: Leading Analytics & Marketing Suite for Instagram - Manage your Instagram activity, Analyze your performance, Engage your community
FAST FACTS
- Iconosquare is used by over 150,000 brands. Notable clients include 40% of the Fortune 1000 companies as well as Coca-Cola, Nike, Ford, AT&T, Southwest Airlines, American Express, Gap, Starbucks, Eba...
Buffer: We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media.
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to ha...
Who is more expensive? Iconosquare or Buffer?
The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Iconosquare and Buffer.
Iconosquare price starts at $49 per month , On a scale between 1 to 10 Iconosquare is rated 6, which is similar to the average cost of Social Marketing software. Buffer price starts at $5 per month , When comparing Buffer to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.
Bottom line: Iconosquare is more expensive than Buffer.
Which software includes more/better features?
We've compared Iconosquare Vs. Buffer based on some of the most important and required Social Marketing features.
Iconosquare: We are still working to collect the list of features for Iconosquare.
Buffer: Blogger Integration, Business Content Sharing, Facebook Integration, LinkedIn Integration, Twitter Integration.
Target customer size
Iconosquare's typical customers include: Small businesses and start ups, Buffer is perfect for companies of all shapes and sizes.