Compare Iconosquare and Zapier - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Iconosquare or Zapier?

Iconosquare is more expensive to implement (TCO) than Zapier, and Zapier is rated higher (94/100) than Iconosquare (81/100). Zapier offers users more features (3) than Iconosquare (0). There is a clear winner in this case and it is Zapier!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Tripnity Vs. Zapier

Tripnity: Leading Analytics & Marketing Suite for Instagram - Manage your Instagram activity, Analyze your performance, Engage your community FAST FACTS - Iconosquare is used by over 150,000 brands. Notable clients include 40% of the Fortune 1000 companies as well as Coca-Cola, Nike, Ford, AT&T, Southwest Airlines, American Express, Gap, Starbucks, Eba...

Zapier: Zapier (YC S12) solves integrations for web services. Zapier provides a simple web interface to sync data between web applications so non-technical users don't have to write a single line of code. There's a secret language that lets web services (Evernote, Dropbox, Gmail...) talk to each other. The terrible tragedy is that this language is...

Who is more expensive? Iconosquare or Zapier?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Iconosquare and Zapier.

Iconosquare price starts at $49 per month , On a scale between 1 to 10 Iconosquare is rated 6, which is similar to the average cost of Social Marketing software. Zapier price starts at $19.99 per month , When comparing Zapier to its competitors, the software is rated 6 - similar to the average Social Marketing software cost.

Bottom line: Iconosquare cost is around the same cost of Zapier.

Which software includes more/better features?

We've compared Iconosquare Vs. Zapier based on some of the most important and required Social Marketing features.

Iconosquare: We are still working to collect the list of features for Iconosquare.

Zapier: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Iconosquare's typical customers include: Small businesses and start ups, Zapier is suitable for individuals and companies of all shapes and sizes that are looking for a solution to connect to popular webapps and automating them from one single solution.