Compare iContact Pro and Keap - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - iContact Pro or Keap?

Keap is more expensive to implement (TCO) than iContact Pro, and Keap is rated higher (97/100) than iContact Pro (58/100). Keap offers users more features (15) than iContact Pro (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

iContact Vs. Infusionsoft

iContact: Since 2003, iContact has helped small and medium businesses share their stories, ideas, and products through email and social marketing. We take what we know about our favorite small and medium businesses—a trendy boutique hotel in South Beach, the online poster store that helps us decorate our cubicles, even the local coffee shop you'll find us in...

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...

Who is more expensive? iContact Pro or Keap?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for iContact Pro and Keap.

iContact Pro price starts at $99 per user/month , On a scale between 1 to 10 iContact Pro is rated 2, which is much lower than the average cost of Marketing Automation software. Keap price starts at $169 per month , When comparing Keap to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: iContact Pro cost is around the same cost of Keap.

Which software includes more/better features?

We've compared iContact Pro Vs. Keap based on some of the most important and required Marketing Automation features.

iContact Pro: We are still working to collect the list of features for iContact Pro.

Keap: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management.

Target customer size

iContact Pro's typical customers include: Small, medium and large size businesses, Individual users will find the personal touch of a well designed landing page template to be very effective.