Compare iContact and Active Campaign - Mar 2023
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Bottom Line: Which is Better - iContact or Active Campaign?
iContact is more expensive to implement (TCO) than Active Campaign, and iContact is rated higher (86/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than iContact (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
iContact Vs. Active Campaign
iContact: Since 2003, iContact has helped small and medium businesses share their stories, ideas, and products through email and social marketing. We take what we know about our favorite small and medium businesses—a trendy boutique hotel in South Beach, the online poster store that helps us decorate our cubicles, even the local coffee shop you'll find us in...
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Who is more expensive? iContact or Active Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for iContact and Active Campaign.
iContact price starts at $23 per month , On a scale between 1 to 10 iContact is rated 6, which is similar to the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: iContact is more expensive than Active Campaign.
Which software includes more/better features?
We've compared iContact Vs. Active Campaign based on some of the most important and required Email Marketing features.
iContact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
Target customer size
IContact is a cross industry product that is scalable for any size of business. Small business users will find that personalized emails add a special note for each of your new leads.
Active Campaign
starts at $39 per month
ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagg...
PriceDemoCompare specifications
iContact Specifications
ITQlick Score: | 86/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | Email Marketing -> iContact review |
Company: | iContact |
Pricing: | starts at $23 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Cloud |
Links: | iContact review, iContact pricing, iContact alternatives |
Active Campaign Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
Compare features
iContact: 6 Features
Active Campaign: 11 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.