Compare iContact and Adestra - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - iContact or Adestra?

Adestra is more expensive to implement (TCO) than iContact, and iContact is rated higher (86/100) than Adestra (75/100). iContact offers users more features (6) than Adestra (0). There is a clear winner in this case and it is iContact!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

iContact Vs. Adestra

iContact: Since 2003, iContact has helped small and medium businesses share their stories, ideas, and products through email and social marketing. We take what we know about our favorite small and medium businesses—a trendy boutique hotel in South Beach, the online poster store that helps us decorate our cubicles, even the local coffee shop you'll find us in...

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Who is more expensive? iContact or Adestra?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for iContact and Adestra.

iContact price starts at $23 per month , On a scale between 1 to 10 iContact is rated 6, which is similar to the average cost of Email Marketing software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 iContact is rated 6, which is similar to the average cost of Email Marketing software.

Bottom line: iContact cost is around the same cost of Adestra.

Which software includes more/better features?

We've compared iContact Vs. Adestra based on some of the most important and required Email Marketing features.

iContact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Adestra: We are still working to collect the list of features for Adestra.

Target customer size

IContact is a cross industry product that is scalable for any size of business. and Adestra's target customer size include: SMBs.