Compare iContact and MailerMailer - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - iContact or MailerMailer?

iContact is more expensive to implement (TCO) than MailerMailer, and MailerMailer is rated higher (91/100) than iContact (86/100). iContact offers users more features (6) than MailerMailer (4).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

iContact Vs. MailerMailer

iContact: Since 2003, iContact has helped small and medium businesses share their stories, ideas, and products through email and social marketing. We take what we know about our favorite small and medium businesses—a trendy boutique hotel in South Beach, the online poster store that helps us decorate our cubicles, even the local coffee shop you'll find us in...

MailerMailer: MailerMailer is an award winning email marketing and newsletter service developed and run by MailerMailer LLC, headquartered just outside of Washington, D.C. in Maryland's second largest city, Rockville. Our team is comprised of pretty stellar people who really enjoy their work, bringing a mix of energy, creativity, and fun to our workplace. We ar...

Who is more expensive? iContact or MailerMailer?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for iContact and MailerMailer.

iContact price starts at $23 per month , On a scale between 1 to 10 iContact is rated 6, which is similar to the average cost of Email Marketing software. MailerMailer price starts at $59 per month , When comparing MailerMailer to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: iContact is more expensive than MailerMailer.

Which software includes more/better features?

We've compared iContact Vs. MailerMailer based on some of the most important and required Email Marketing features.

iContact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

MailerMailer: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard.

Target customer size

IContact is a cross industry product that is scalable for any size of business. The limited feature set and flexible pricing options of the software make it most suitable for small and medium business ventures.