Compare iContact and SproutLoud - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - iContact or SproutLoud?

SproutLoud is more expensive to implement (TCO) than iContact, and iContact is rated higher (86/100) than SproutLoud (80/100). iContact offers users more features (6) than SproutLoud (2). There is a clear winner in this case and it is iContact!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

iContact Vs. Sprout

iContact: Since 2003, iContact has helped small and medium businesses share their stories, ideas, and products through email and social marketing. We take what we know about our favorite small and medium businesses—a trendy boutique hotel in South Beach, the online poster store that helps us decorate our cubicles, even the local coffee shop you'll find us in...

Sprout : We're Serious About Social Media No really, we are. At Sprout, we embrace and revel in the fact that social media is a crucial component of brand and customer relationships. Our team of dedicated engineers, marketers, designers, product specialists and customer service professionals work tirelessly for our customers. Team Sprout also boasts a ...

Who is more expensive? iContact or SproutLoud?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for iContact and SproutLoud.

iContact price starts at $23 per month , On a scale between 1 to 10 iContact is rated 6, which is similar to the average cost of Email Marketing software. SproutLoud price starts at $1,500 per user/month , When comparing SproutLoud to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: SproutLoud is more expensive than iContact.

Which software includes more/better features?

We've compared iContact Vs. SproutLoud based on some of the most important and required Email Marketing features.

iContact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

SproutLoud: Data Filtering, Sentiment Analysis.

Target customer size

IContact is a cross industry product that is scalable for any size of business. Customers of the software include small and medium businesses as well as large enterprises.