Compare Zeta Global and Adestra - Dec 2022

Shlomi LaviShlomi Lavi / Dec 12, 2022

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Bottom Line: Which is Better - Zeta Global or Adestra?

Adestra is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than Adestra (75/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IgnitionOne Vs. Adestra

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Who is more expensive? Zeta Global or Adestra?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Global and Adestra.

Zeta Global accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: Adestra is more expensive than Zeta Global.

Which software includes more/better features?

We've compared Zeta Global Vs. Adestra based on some of the most important and required Marketing Automation features.

Zeta Global: We are still working to collect the list of features for Zeta Global.

Adestra: We are still working to collect the list of features for Adestra.

Target customer size

Zeta Global's typical customers include: Small, medium and large size businesses, and Adestra's target customer size include: SMBs.



Zeta Global

ITQlick rating
(4.4/5)

Zeta Global is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Zeta Global received a rating of 4.4 from ITQlick team. The software cost is ...

Categories: Data Analysis Tools, Marketing, Email Marketing, Marketing Automation.

Adestra

ITQlick rating
(4.3/5)

Adestra is a fast growing cloud-based Marketing Automation software, it is designed to support small and medium size business. Adestra received a rating of 4.3 from ITQlick team. The software cost is considered...

Categories: Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Online Marketing.

Compare specifications

Compare features

Zeta Global: 0 Features

We are working to collect the list of features

Adestra: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5
Compare
Adestra
ITQlick rating
4.3/5
Score
75/100
Pricing
7/10
License pricing
Pricing not available
Functionality
5
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Teradata
ITQlick rating
3.2/5
Score
89/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.