Compare Zeta Global and HubSpot Marketing Hub - Jan 2023

Shlomi LaviShlomi Lavi / Jan 31, 2023

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Bottom Line: Which is Better - Zeta Global or HubSpot Marketing Hub?

HubSpot Marketing Hub is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than HubSpot Marketing Hub (79/100). HubSpot Marketing Hub offers users more features (7) than Zeta Global (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IgnitionOne Vs. HubSpot

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Who is more expensive? Zeta Global or HubSpot Marketing Hub?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Global and HubSpot Marketing Hub.

Zeta Global accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software. HubSpot Marketing Hub price starts at $45 per month , When comparing HubSpot Marketing Hub to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: HubSpot Marketing Hub is more expensive than Zeta Global.

Which software includes more/better features?

We've compared Zeta Global Vs. HubSpot Marketing Hub based on some of the most important and required Marketing Automation features.

Zeta Global: We are still working to collect the list of features for Zeta Global.

HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling.

Target customer size

Zeta Global's typical customers include: Small, medium and large size businesses, HubSpot InBound Marketing can be used for the marketing automation needs of any business.

Zeta Global

ITQlick rating
(4.4/5)

Zeta Global is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Zeta Global received a rating of 4.4 from ITQlick team. The software cost is ...

Categories: Data Analysis Tools, Marketing, Email Marketing, Marketing Automation.

HubSpot Marketing Hub

ITQlick rating
(4.5/5)

starts at $45 per month

HubSpot InBound Marketing is a marketing automation and management solution for all businesses. It also features useful sales, CRM, and customizable reporting services. The software was designed and launched by...

Categories: CRM, Banking CRM, Casino CRM, Customer Loyalty, Healthcare CRM.

Compare specifications

Compare features

Zeta Global: 0 Features

We are working to collect the list of features

HubSpot Marketing Hub: 7 Features

Dashboard
Email Marketing
Lead Management
Marketing Automation
Revenue Modeling
Social Media
Content Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5
Compare
HubSpot ...
ITQlick rating
4.5/5
Score
79/100
Pricing
6.8/10
License pricing
$45 per month
Functionality
26
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Teradata
ITQlick rating
3.2/5
Score
89/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.