Compare Zeta Global and LeadLander - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zeta Global or LeadLander?

LeadLander is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than LeadLander (84/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IgnitionOne Vs. LeadLander

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

LeadLander: LeadLander is a web-based application that gives your sales staff access to real-time customer intelligence analytics reports. LeadLander's real-time customer intelligence analytics turns your web site into a powerful sales tool by letting your sales staff identify and understand your customers' interests.

Who is more expensive? Zeta Global or LeadLander?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Global and LeadLander.

Zeta Global accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software. LeadLander price starts at $55 per month , When comparing LeadLander to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: LeadLander is more expensive than Zeta Global.

Which software includes more/better features?

We've compared Zeta Global Vs. LeadLander based on some of the most important and required Marketing Automation features.

Zeta Global: We are still working to collect the list of features for Zeta Global.

LeadLander: We are still working to collect the list of features for LeadLander.

Target customer size

Zeta Global's typical customers include: Small, medium and large size businesses, and LeadLander's target customer size include: Medium and large size businesses.