Compare Zeta Global and MailChimp - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zeta Global or MailChimp?

Zeta Global is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Zeta Global (89/100). MailChimp offers users more features (6) than Zeta Global (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IgnitionOne Vs. MailChimp

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? Zeta Global or MailChimp?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Global and MailChimp.

Zeta Global accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Zeta Global cost is around the same cost of MailChimp.

Which software includes more/better features?

We've compared Zeta Global Vs. MailChimp based on some of the most important and required Marketing Automation features.

Zeta Global: We are still working to collect the list of features for Zeta Global.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Zeta Global's typical customers include: Small, medium and large size businesses, MailChimp is best for all those that are in business and also are serious concerning making money.