Compare Zeta Global and Marketo Lead - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zeta Global or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Zeta Global (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IgnitionOne Vs. Marketo

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Zeta Global or Marketo Lead Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Global and Marketo Lead Management.

Zeta Global accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Marketo Lead Management is more expensive than Zeta Global.

Which software includes more/better features?

We've compared Zeta Global Vs. Marketo Lead based on some of the most important and required Marketing Automation features.

Zeta Global: We are still working to collect the list of features for Zeta Global.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

Zeta Global's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.