Compare InfoScout and AdClarity - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - InfoScout or AdClarity?

AdClarity is more expensive to implement (TCO) than InfoScout, and AdClarity is rated higher (91/100) than InfoScout (62/100). AdClarity offers users more features (3) than InfoScout (2).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

InfoScout Vs. AdClarity

InfoScout: InfoScout and Market Track have joined forces as Numerator to provide a unified view of the omnichannel shopper. Find out how we can help elevate your top line.

AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...

Who is more expensive? InfoScout or AdClarity?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for InfoScout and AdClarity.

InfoScout accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 InfoScout is rated 4, which is lower than the average cost of Marketing software. AdClarity price starts at $350 per user/month , When comparing AdClarity to its competitors, the software is rated 6 - similar to the average Marketing software cost.

Bottom line: AdClarity is more expensive than InfoScout.

Which software includes more/better features?

We've compared InfoScout Vs. AdClarity based on some of the most important and required Marketing features.

InfoScout: Marketing Automation, Marketing.

AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.

Target customer size

InfoScout's typical customers include: Small, medium and large size businesses, AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation.