Compare Insightly and KISSmetrics - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Insightly or KISSmetrics?

KISSmetrics is more expensive to implement (TCO) than Insightly, and Insightly is rated higher (87/100) than KISSmetrics (79/100). Insightly offers users more features (8) than KISSmetrics (3). There is a clear winner in this case and it is Insightly!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Insightly Vs. KISSmetrics

Insightly: We designed Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, MailChimp, LinkedIn and Twitter, and with great mobile apps for tablets and smart phones, Insightly is the leading customer management system for small business.

KISSmetrics : KISSmetrics is a powerful web analytics solution that helps you to increase customer acquisition and retention rates, make smarter business decisions, and boost your bottom line. KISSmetrics has received attention from Techcrunch, Forbes, Mashable, Fast Company, The Wall Street Journal, The Atlantic and is regularly named as one of the top analy...

Who is more expensive? Insightly or KISSmetrics?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Insightly and KISSmetrics.

Insightly price starts at $29 per user/month , On a scale between 1 to 10 Insightly is rated 2, which is much lower than the average cost of CRM software. KISSmetrics price starts at $299 per user/month , When comparing KISSmetrics to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: KISSmetrics is more expensive than Insightly.

Which software includes more/better features?

We've compared Insightly Vs. KISSmetrics based on some of the most important and required CRM features.

Insightly: Collaboration, Marketing Automation, Sales Automation, Calendar Management, Custom User Interface, Customizable Fields, Inventory Management, Lease Administration.

KISSmetrics: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Insightly was designed specifically with small businesses in mind: businesses with few sales, and small number of customers and employees. Customers of the software include businesses of all sizes and types.