Compare Integrate and Marketo Lead - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Integrate or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than Integrate, and Integrate is rated higher (88/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than Integrate (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Integrate Inc. Vs. Marketo

Integrate Inc.: Integrate is a marketing software provider on a mission to arm demand marketers with the tools, insights and integrations required to change the way they execute demand generation. The Integrate platform automates the entire lifecycle of outbound demand generation campaigns. Demand marketers and marketing ops pros use Integrate’s software.

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Integrate or Marketo Lead Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Integrate and Marketo Lead Management.

Integrate accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Integrate is rated 4, which is lower than the average cost of Marketing Automation software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Marketo Lead Management is more expensive than Integrate.

Which software includes more/better features?

We've compared Integrate Vs. Marketo Lead based on some of the most important and required Marketing Automation features.

Integrate: We are still working to collect the list of features for Integrate.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

Integrate's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.