Compare Kapost and MarcomCentral - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Kapost or MarcomCentral?

Kapost is more expensive to implement (TCO) than MarcomCentral, and MarcomCentral is rated higher (91/100) than Kapost (79/100). MarcomCentral offers users more features (5) than Kapost (0). There is a clear winner in this case and it is MarcomCentral!

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Kapost Vs. PTI Marketing Technologies, Inc

Kapost: Kapost’s Marketing Content Engine provides a proven framework for planning, executing, distributing and optimizing the critical content that drives all of marketing. Employing easy-to-use calendaring, collaboration tools, workflows, analytics and the most robust set of integrations, Kapost standardizes and simplifies the management of your B2B cont...

PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...

Who is more expensive? Kapost or MarcomCentral?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Kapost and MarcomCentral.

Kapost price starts at $3,500 per month , On a scale between 1 to 10 Kapost is rated 8, which is higher than the average cost of Digital Asset Management (DAM) software. MarcomCentral price starts at $2,085 per month , When comparing MarcomCentral to its competitors, the software is rated 2 - much lower than the average Digital Asset Management (DAM) software cost.

Bottom line: Kapost is more expensive than MarcomCentral.

Which software includes more/better features?

We've compared Kapost Vs. MarcomCentral based on some of the most important and required Digital Asset Management (DAM) features.

Kapost: We are still working to collect the list of features for Kapost.

MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Customers of the software include small and medium businesses as well as large enterprises. The software is a viable product for businesses of all sizes.