Shlomi Lavi /
Jan 09, 2023
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Bottom Line: Which is Better - Keap or Act-On?
Act-On is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than Act-On (89/100). Act-On offers users more features (16) than Keap (15).
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Infusionsoft Vs. Act-On
Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence.
We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Keap or Act-On?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Keap and Act-On.
Keap price starts at $169 per month , On a scale between 1 to 10 Keap is rated 2, which is much lower than the average cost of CRM software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average CRM software cost.
Bottom line: Act-On is more expensive than Keap.
Which software includes more/better features?
We've compared Keap Vs. Act-On based on some of the most important and required CRM features.
Keap: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management, Campaign Performance Reports, Email Marketing, Email Triggers.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
Individual users will find the personal touch of a well designed landing page template to be very effective. Act-On is specifically designed for small companies.