Keap Vs Base CRM (Jul 2021)

Shlomi LaviShlomi Lavi / Jul 29, 2021

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Bottom Line: Which is Better - Keap or Base CRM?

Keap is more expensive to implement (TCO) than Base CRM, Base CRM is rated higher (89/100) than Keap (82/100). Keap offers more features (13) to their users than Base CRM (10).

Looking for the right CRM solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Keap compares with Base CRM?

Keap: Our top-tier offering is for established service-based businesses looking for a CRM with advanced sales and marketing automation, fully-customizable campaigns, and that integrates with their existing apps.

Base CRM: Future Simple creates simple and intuitive software to help small businesses grow. Future Simple’s flagship product Base, is a simple but powerful online sales management and customer relationship management (CRM) tool. Base helps thousands of small businesses better manage their sales process in a simple and affordable way. Future Simple also desi...

Who's more expensive? Keap or Base CRM?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Keap and Base CRM.

Keap price starts at $56 per month , on a scale between 1 to 10 Keap is rated 6, which is similar to the average cost of CRM software. Base CRM price starts at $19 per user/month , when comparing Base CRM to their competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Keap is more expensive than Base CRM.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Keap Vs. Base CRM based on some of the most important and required CRM features. Keap: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Email Marketing, Knowledge Base, Marketing Automation, CRM, Customer Relationship Management, Campaign Management, Lead Management, Lead Tracking. Base CRM: Contact Management, Customer Database, Customer Service, Dashboards, Email Marketing.

Target customer size

Keap's typical customers include: Small businesses and start ups, Base CRM is perfect for companies of all sizes.

Keap

ITQlick rating
(4.1/5)

starts at $56 per month

Keap is a marketing, sales, and CRM software that helps businesses follow up with customers and new clients by automatically sending emails and automating repetitive processes.

Categories: Predictive analytics, CRM, Customer Relationship Management, Online CRM.

Base CRM

ITQlick rating
(4.4/5)

starts at $19 per user/month

Base CRM is a sales and CRM software that can help boost sales team productivity and business growth. The software can help users to manage their customers, work with leads and can be accessed from almost any i...

Categories: CRM, Banking CRM, Casino CRM, Channel Management, Complaint Management.

Compare specifications

Keap Specifications

ITQlick Score: 82/100
ITQlick Rating: (4.1/5)
Pricing: 6/10 - average cost
Category: CRM -> Keap
Company: Keap
Pricing: starts at $56 per month
Typical customers: Small businesses and start ups
Platforms: Desktop, Mobile, Cloud
Links: Keap review, Keap pricing, Keap alternatives

Base CRM Specifications

ITQlick Score: 89/100
ITQlick Rating: (4.4/5)
Pricing: 2/10 - low cost
Category: CRM -> Base CRM
Company: Base CRM
Pricing: starts at $19 per user/month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: Base CRM review, Base CRM pricing, Base CRM alternatives

Compare features

Keap: 13 Features

Email Marketing
Knowledge Base
Marketing Automation
CRM
Customer Relationship Management
Campaign Management
Lead Management
Lead Tracking
eCommerce
Task Management
Contact Management
Inventory Management
Social Analytics

Base CRM: 10 Features

Contact Management
Customer Database
Customer Service
Dashboards
Email Marketing
Knowledge Base
Lead Management
Sales Automation
Sales Forecasting
Sales Reports
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Keap
ITQlick rating
4.1/5
Score
82/100
Pricing
6/10
License pricing
$56 per month
Functionality
31
Review
Compare
Base
ITQlick rating
4.4/5
Score
89/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
29
Review
Compare
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$12.50 per user/month
Functionality
19
Salesforce
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$12 per user/month
Functionality
36
Review
Compare
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.