Compare Keap and Emarsys - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - Keap or Emarsys?

Emarsys is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than Emarsys (91/100). Keap offers users more features (15) than Emarsys (0). There is a clear winner in this case and it is Keap!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Infusionsoft Vs. Emarsys

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who is more expensive? Keap or Emarsys?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Keap and Emarsys.

Keap price starts at $169 per month , On a scale between 1 to 10 Keap is rated 2, which is much lower than the average cost of CRM software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average CRM software cost.

Bottom line: Emarsys is more expensive than Keap.

Which software includes more/better features?

We've compared Keap Vs. Emarsys based on some of the most important and required CRM features.

Keap: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management, Campaign Performance Reports, Email Marketing, Email Triggers.

Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

Individual users will find the personal touch of a well designed landing page template to be very effective. and Emarsys's target customer size include: Small, medium and large size businesses.