Keap Vs Oracle Marketing (May 2021)

Shlomi LaviShlomi Lavi / May 04, 2021

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Bottom Line: Which is Better - Keap or Oracle Marketing?

Oracle Marketing is more expensive to implement (TCO) than Keap, Oracle Marketing is rated higher (91/100) than Keap (82/100). Keap offers more features (13) to their users than Oracle Marketing (4).

Looking for the right CRM solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Keap compares with Oracle Corporation?

Keap: Our top-tier offering is for established service-based businesses looking for a CRM with advanced sales and marketing automation, fully-customizable campaigns, and that integrates with their existing apps.

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Who's more expensive? Keap or Oracle Marketing Cloud?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Keap and Oracle Marketing Cloud.

Keap price starts at $40 per month , on a scale between 1 to 10 Keap is rated 6, which is similar to the average cost of CRM software. Oracle Marketing Cloud price starts at $2,000 per user/month , when comparing Oracle Marketing Cloud to their competitors, the software is rated 8 - higher than the average CRM software cost.

Bottom line:Oracle Marketing Cloud is more expensive than Keap.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Keap Vs. Oracle Marketing based on some of the most important and required CRM features. Keap: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Email Marketing, Knowledge Base, Marketing Automation, CRM, Customer Relationship Management, Campaign Management, Lead Management, Lead Tracking. Oracle Marketing Cloud: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Target customer size

Keap's typical customers include: Small businesses and start ups, and Oracle Marketing Cloud's target customer size include: Small, medium and large size businesses.

Keap

ITQlick rating
(4.1/5)

starts at $40 per month

Keap is a marketing, sales, and CRM software that helps businesses follow up with customers and new clients by automatically sending emails and automating repetitive processes.

Categories: Predictive analytics, CRM, Customer Relationship Management, Online CRM.

Oracle Marketing

ITQlick rating
(4.1/5)

starts at $2,000 per user/month

Oracle Marketing Cloud is a cloud-based CRM software that enables marketers to manage digital channels and systems through ID linking.

Categories: Data Analysis Tools, Content Marketing, Data Management, Marketing, Email Marketing.

Compare specifications

Keap Specifications

ITQlick Score: 82/100
ITQlick Rating: (4.1/5)
Pricing: 6/10 - average cost
Category: CRM -> Keap
Company: Keap
Pricing: starts at $40 per month
Typical customers: Small businesses and start ups
Platforms: Desktop, Mobile, Cloud
Links: Keap review, Keap pricing, Keap alternatives

Compare features

Keap: 13 Features

Email Marketing
Knowledge Base
Marketing Automation
CRM
Customer Relationship Management
Campaign Management
Lead Management
Lead Tracking
eCommerce
Task Management
Contact Management
Inventory Management
Social Analytics

Oracle Marketing Cloud: 4 Features

Data Analysis Tools
BI & Analytics
Email Marketing
Marketing Automation
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Keap
ITQlick rating
4.1/5
Score
82/100
Pricing
6/10
License pricing
$40 per month
Functionality
31
Review
Compare
Oracle
ITQlick rating
4.1/5
Score
91/100
Pricing
8/10
License pricing
$2,000 per user/month
Functionality
14
Review
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$12.50 per user/month
Functionality
19
Salesforce
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$12 per user/month
Functionality
36
Review
Compare
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.