Compare Keap and Pardot - Jan 2023
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Bottom Line: Which is Better - Keap or Pardot ?
Pardot is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than Pardot (88/100). Both tools offer the same amount of features.
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Infusionsoft Vs. Pardot
Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Who is more expensive? Keap or Pardot Marketing Automation?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Keap and Pardot Marketing Automation.
Keap price starts at $169 per month , On a scale between 1 to 10 Keap is rated 2, which is much lower than the average cost of CRM software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average CRM software cost.
Bottom line: Pardot Marketing Automation is more expensive than Keap.
Which software includes more/better features?
We've compared Keap Vs. Pardot based on some of the most important and required CRM features.
Keap: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management, Campaign Performance Reports, Email Marketing, Email Triggers.
Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.
Target customer size
Individual users will find the personal touch of a well designed landing page template to be very effective. Pardot Marketing Automation is focused on the sales and marketing teams.
Compare specifications
Keap Specifications
ITQlick Score: | 97/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | CRM -> Keap review |
Company: | Infusionsoft |
Pricing: | starts at $169 per month |
Typical customers: | Small businesses and start ups |
Platforms: | Cloud |
Links: | Keap review, Keap pricing, Keap alternatives |
Pardot Specifications
ITQlick Score: | 88/100 |
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ITQlick Rating: |
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Pricing: | 10/10 - high cost |
Category: | Marketing Automation -> Pardot review |
Company: | Pardot |
Pricing: | starts at $1,250 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Pardot review, Pardot pricing, Pardot alternatives |
Compare features
Keap: 15 Features
Pardot Marketing Automation: 15 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.