Compare Kenshoo and Amplifr - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Kenshoo or Amplifr?

Kenshoo is more expensive to implement (TCO) than Amplifr, and Amplifr is rated higher (92/100) than Kenshoo (80/100).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Kenshoo Vs. Amplifr

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

Amplifr: Amplifr is a social media publication and analytics service for agencies (automating custom-designed social media reporting for their clients), small businesses, media companies and professionals.

Who is more expensive? Kenshoo or Amplifr?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Kenshoo and Amplifr.

Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Kenshoo is rated 6, which is similar to the average cost of Social Marketing software. Amplifr price starts at $26 per user/month , When comparing Amplifr to its competitors, the software is rated 6 - similar to the average Social Marketing software cost.

Bottom line: Kenshoo cost is around the same cost of Amplifr.

Which software includes more/better features?

We've compared Kenshoo Vs. Amplifr based on some of the most important and required Social Marketing features.

Kenshoo: We are still working to collect the list of features for Kenshoo.

Amplifr: We are still working to collect the list of features for Amplifr.

Target customer size

Kenshoo's typical customers include: Medium and large size businesses, and Amplifr's target customer size include: Small businesses and start ups.