Compare Klaviyo and ADP RUN - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Klaviyo or ADP RUN?

ADP RUN is more expensive to implement (TCO) than Klaviyo, and ADP RUN is rated higher (94/100) than Klaviyo (78/100). ADP RUN offers users more features (5) than Klaviyo (4).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Klaviyo Vs. ADP

Klaviyo: Klaviyo helps growth focused ecommerce brands drive more sales with super targeted, highly relevant email, Facebook and Instagram marketing.

ADP: Automatic Data Processing, Inc. (Nasdaq: ADP), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single sou...

Who is more expensive? Klaviyo or RUN Powered by ADP?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Klaviyo and RUN Powered by ADP.

Klaviyo price starts at $20 per feature/month , On a scale between 1 to 10 Klaviyo is rated 2, which is much lower than the average cost of Email Marketing software. RUN Powered by ADP price starts at $59 per employee/month + $4 per employee , When comparing RUN Powered by ADP to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Klaviyo cost is around the same cost of RUN Powered by ADP.

Which software includes more/better features?

We've compared Klaviyo Vs. ADP RUN based on some of the most important and required Email Marketing features.

Klaviyo: Marketing, Email Marketing API, Email Marketing, Email.

RUN Powered by ADP: Employee Self-Service, Payroll, Data Analysis Tools, Attendance Management, Check Fraud Monitoring.

Target customer size

Klaviyo's typical customers include: Small, medium and large size businesses, The software is a most viable product for small and medium businesses with backgrounds in a variety of industries.