Shlomi Lavi /
Feb 27, 2023
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Bottom Line: Which is Better - Klear or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than Klear, and Marketo Lead is rated higher (87/100) than Klear (85/100). Marketo Lead offers users more features (12) than Klear (0).
Looking for the right Influencer Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Klear Vs. Marketo
Klear: Klear (formerly Twtrland) is a leading social intelligence platform, helping brand marketers make smarter data-driven decisions.
On a mission is to measure the social web and make it universally accessible and useful to brands across the world, the company today has thousands of brands and agencies using the platform for influencer marketing, soc...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? Klear or Marketo Lead Management?
The real total cost of ownership (TCO) of Influencer Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Klear and Marketo Lead Management.
Klear price starts at $249 per user/month , On a scale between 1 to 10 Klear is rated 6, which is similar to the average cost of Influencer Marketing software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Influencer Marketing software cost.
Bottom line: Marketo Lead Management is more expensive than Klear.
Which software includes more/better features?
We've compared Klear Vs. Marketo Lead based on some of the most important and required Influencer Marketing features.
Klear: We are still working to collect the list of features for Klear.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
Klear is a versatile influencer marketing software that can be used by businesses in a wide range of industries. Marketo Lead Management is specifically designed for small and midsize companies.