Compare Klear and Tailwind - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Klear or Tailwind?

Klear is more expensive to implement (TCO) than Tailwind, and Tailwind is rated higher (86/100) than Klear (85/100). Tailwind offers users more features (6) than Klear (0). There is a clear winner in this case and it is Tailwind!

Looking for the right Influencer Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Klear Vs. Tailwind

Klear: Klear (formerly Twtrland) is a leading social intelligence platform, helping brand marketers make smarter data-driven decisions. On a mission is to measure the social web and make it universally accessible and useful to brands across the world, the company today has thousands of brands and agencies using the platform for influencer marketing, soc...

Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries. Our platform covers the full marketing cycle from ideation to optimization: CONTENT: Aggregate, discover and manage your visual content in one place...

Who is more expensive? Klear or Tailwind?

The real total cost of ownership (TCO) of Influencer Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Klear and Tailwind.

Klear price starts at $249 per user/month , On a scale between 1 to 10 Klear is rated 6, which is similar to the average cost of Influencer Marketing software. Tailwind price starts at $9.99 per month , When comparing Tailwind to its competitors, the software is rated 2 - much lower than the average Influencer Marketing software cost.

Bottom line: Klear is more expensive than Tailwind.

Which software includes more/better features?

We've compared Klear Vs. Tailwind based on some of the most important and required Influencer Marketing features.

Klear: We are still working to collect the list of features for Klear.

Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting.

Target customer size

Klear is a versatile influencer marketing software that can be used by businesses in a wide range of industries. and Tailwind's target customer size include: SMBs.