Compare Lasso CRM and BuilderTREND - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Lasso CRM or BuilderTREND?

Lasso CRM is more expensive to implement (TCO) than BuilderTREND, and BuilderTREND is rated higher (97/100) than Lasso CRM (79/100). BuilderTREND offers users more features (18) than Lasso CRM (9). There is a clear winner in this case and it is BuilderTREND!

Looking for the right Real Estate CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Lasso Data Systems Vs. BUILDERTREND SOLUTIONS, INC.

Lasso Data Systems: Selling is multi-dimensional. In the home building industry, you have to find prospects, qualify them, tour them, overcome objections, build trust, and create relationships that result in closing – all in a highly competitive market. Sometimes, if you haven’t been in marketing or sales, it’s hard to understand the complex dynamics of selling. A...

BUILDERTREND SOLUTIONS, INC.: BuilderTREND provides web-based home builder software to optimize communication between the builders, their customers, vendors, and subcontractors.The BuilderTREND web-based project management software empowers home builders and remodelers to provide a better building experience for their homebuyers, associates, and subcontractors. The system provi...

Who is more expensive? Lasso CRM or BuilderTREND?

The real total cost of ownership (TCO) of Real Estate CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Lasso CRM and BuilderTREND.

Lasso CRM price starts at $495 per license , On a scale between 1 to 10 Lasso CRM is rated 6, which is similar to the average cost of Real Estate CRM software. BuilderTREND price starts at $99 per month , When comparing BuilderTREND to its competitors, the software is rated 2 - much lower than the average Real Estate CRM software cost.

Bottom line: Lasso CRM is more expensive than BuilderTREND.

Which software includes more/better features?

We've compared Lasso CRM Vs. BuilderTREND based on some of the most important and required Real Estate CRM features.

Lasso CRM: Campaign Dashboard, Contact Management, Customer Database, Customer Service, Dashboards, Email Marketing, Lead Management, Marketing Automation.

BuilderTREND: Budget & Expense Management, Collaboration, Document Management, Project Management, Scheduling.

Target customer size

Lasso CRM is mainly designed for small and medium business sizes. BuilderTREND is perfect for construction firms of all types as well as dimensions, from remodelers and household contractors to production home building contractors and also layout or construction business that want streamlining their building procedure and their cooperation with affiliates, buyers and subcontractors.