Compare LeadLander and Ensighten - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - LeadLander or Ensighten?

LeadLander is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than LeadLander (84/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

LeadLander Vs. Ensighten

LeadLander: LeadLander is a web-based application that gives your sales staff access to real-time customer intelligence analytics reports. LeadLander's real-time customer intelligence analytics turns your web site into a powerful sales tool by letting your sales staff identify and understand your customers' interests.

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Who is more expensive? LeadLander or Ensighten?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LeadLander and Ensighten.

LeadLander price starts at $55 per month , On a scale between 1 to 10 LeadLander is rated 6, which is similar to the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 LeadLander is rated 6, which is similar to the average cost of Marketing Automation software.

Bottom line: LeadLander is more expensive than Ensighten.

Which software includes more/better features?

We've compared LeadLander Vs. Ensighten based on some of the most important and required Marketing Automation features.

LeadLander: We are still working to collect the list of features for LeadLander.

Ensighten: We are still working to collect the list of features for Ensighten.

Target customer size

LeadLander's typical customers include: Medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.