Compare LeadMaster and GoToAssist - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - LeadMaster or GoToAssist?

GoToAssist is more expensive to implement (TCO) than LeadMaster, and LeadMaster is rated higher (88/100) than GoToAssist (84/100). LeadMaster offers users more features (21) than GoToAssist (0). There is a clear winner in this case and it is LeadMaster!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Leadmaster Vs. Citrix Systems, Inc.

Leadmaster: Whether you're a corporate marketing professional or an ad agency, you require effective yet easy-to-deploy tools that build sales pipeline. LeadMaster has the tools to succesfully automate your marketing. Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - so you'll know what's working, who's selling a...

Citrix Systems, Inc.: Citrix transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Int...

Who is more expensive? LeadMaster or GoToAssist?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LeadMaster and GoToAssist.

LeadMaster price starts at $15 per user/month , On a scale between 1 to 10 LeadMaster - Lead Management / CRM is rated 4, which is lower than the average cost of CRM software. GoToAssist price starts at $69 per agent/month , When comparing GoToAssist to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: LeadMaster cost is around the same cost of GoToAssist.

Which software includes more/better features?

We've compared LeadMaster Vs. GoToAssist based on some of the most important and required CRM features.

LeadMaster: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Customer Service, Email Marketing, Marketing Automation, Sales Automation, Collaboration Center , Campaign Management, Contact Management, Customer Support Tracking.

GoToAssist: We are still working to collect the list of features for GoToAssist.

Target customer size

The LeadMaster CRM application is best for several industries including small businesses, advertising, real estate, call center, mortgage, education, manufacturing, healthcare and insurance. The software is equipped enough to meet the needs of all business sizes and a variety of types.