Compare LeadMaster and Marketo Lead - Jul 2022

Shlomi LaviShlomi Lavi / Jul 04, 2022

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Bottom Line: Which is Better - LeadMaster or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than LeadMaster, and LeadMaster is rated higher (88/100) than Marketo Lead (87/100). LeadMaster offers users more features (21) than Marketo Lead (12). There is a clear winner in this case and it is LeadMaster!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Leadmaster Vs. Marketo

Leadmaster: Whether you're a corporate marketing professional or an ad agency, you require effective yet easy-to-deploy tools that build sales pipeline. LeadMaster has the tools to succesfully automate your marketing. Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - so you'll know what's working, who's selling a...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? LeadMaster or Marketo Lead Management?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LeadMaster and Marketo Lead Management.

LeadMaster price starts at $15 per user/month , On a scale between 1 to 10 LeadMaster - Lead Management / CRM is rated 4, which is lower than the average cost of CRM software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average CRM software cost.

Bottom line: Marketo Lead Management is more expensive than LeadMaster.

Which software includes more/better features?

We've compared LeadMaster Vs. Marketo Lead based on some of the most important and required CRM features.

LeadMaster: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Customer Service, Email Marketing, Marketing Automation, Sales Automation, Collaboration Center , Campaign Management, Contact Management, Customer Support Tracking.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

The LeadMaster CRM application is best for several industries including small businesses, advertising, real estate, call center, mortgage, education, manufacturing, healthcare and insurance. Marketo Lead Management is specifically designed for small and midsize companies.

LeadMaster

ITQlick rating
(4.1/5)

starts at $15 per user/month

LeadMaster CRM is a cloud based CRM (customer relation management) and lead management system. The software provides a sales and marketing solutions suite that includes Call Center Management, Lead Management, ...

Categories: Call Center, Channel Management, Complaint Management, Customer Relationship Management.

Marketo Lead

ITQlick rating
(4.2/5)

starts at $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM, Marketing.

Compare specifications

Compare features

LeadMaster: 21 Features

Customer Service
Email Marketing
Marketing Automation
Sales Automation
Collaboration Center
Campaign Management
Contact Management
Customer Support Tracking
Document Management
Email Marketing
Lead Management
Marketing Automation
Remote Access
Sales Automation
Sales Forecasting
Social Media
Workflow Rules & Management
Email Marketing
Lead Tracking
Sales and CRM Integration
Web Analytics

Marketo Lead Management: 12 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
LeadMast...
ITQlick rating
4.1/5
Score
88/100
Pricing
4.4/10
License pricing
$15 per user/month
Functionality
46
Compare
Marketo ...
ITQlick rating
4.2/5
Score
87/100
Pricing
9.8/10
License pricing
$9 per month
Functionality
22
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.