Shlomi Lavi /
Jul 04, 2022
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Bottom Line: Which is Better - LeadMaster or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than LeadMaster, and LeadMaster is rated higher (88/100) than Marketo Lead (87/100). LeadMaster offers users more features (21) than Marketo Lead (12). There is a clear winner in this case and it is LeadMaster!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Leadmaster Vs. Marketo
Leadmaster: Whether you're a corporate marketing professional or an ad agency, you require effective yet easy-to-deploy tools that build sales pipeline. LeadMaster has the tools to succesfully automate your marketing.
Track sales leads throughout the sales cycle from lead generation to closing the sale & beyond - so you'll know what's working, who's selling a...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? LeadMaster or Marketo Lead Management?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LeadMaster and Marketo Lead Management.
LeadMaster price starts at $15 per user/month , On a scale between 1 to 10 LeadMaster - Lead Management / CRM is rated 4, which is lower than the average cost of CRM software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average CRM software cost.
Bottom line: Marketo Lead Management is more expensive than LeadMaster.
Which software includes more/better features?
We've compared LeadMaster Vs. Marketo Lead based on some of the most important and required CRM features.
LeadMaster: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Customer Service, Email Marketing, Marketing Automation, Sales Automation, Collaboration Center , Campaign Management, Contact Management, Customer Support Tracking.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
The LeadMaster CRM application is best for several industries including small businesses, advertising, real estate, call center, mortgage, education, manufacturing, healthcare and insurance. Marketo Lead Management is specifically designed for small and midsize companies.