Compare LeadSift and Marketo Lead - Feb 2023

Shlomi LaviShlomi Lavi / Feb 27, 2023

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Bottom Line: Which is Better - LeadSift or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than LeadSift, and Marketo Lead is rated with the same score (87/100) as LeadSift (87/100). Marketo Lead offers users more features (12) than LeadSift (0).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

LeadSift Vs. Marketo

LeadSift: LeadSift is a social intelligence platform that helps brands identify, understand and reach in-market consumers with the right message at the right time. With LeadSift, marketers leverage actionable insights from over 100 consumer attributes for better targeted messaging, creative and content to successfully deliver and scale personalized experienc...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? LeadSift or Marketo Lead Management?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LeadSift and Marketo Lead Management.

LeadSift price starts at $1,500 per month , On a scale between 1 to 10 LeadSift is rated 4, which is lower than the average cost of Lead Generation software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Lead Generation software cost.

Bottom line: Marketo Lead Management is more expensive than LeadSift.

Which software includes more/better features?

We've compared LeadSift Vs. Marketo Lead based on some of the most important and required Lead Generation features.

LeadSift: We are still working to collect the list of features for LeadSift.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

LeadSift is a versatile lead generation software that caters to a wide range of industries and customers. Marketo Lead Management is specifically designed for small and midsize companies.

LeadSift

ITQlick rating
(3.6/5)

starts at $1,500 per month

LeadSift is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. LeadSift received a rating of 3.6 from ITQlick team. The software cost is con...

Categories: Social CRM, Social Media Management.

Marketo Lead

ITQlick rating
(4.2/5)

starts at $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM, Marketing.

Compare specifications

Compare features

LeadSift: 0 Features

We are working to collect the list of features

Marketo Lead Management: 12 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
LeadSift
ITQlick rating
3.6/5
Score
87/100
Pricing
5.4/10
License pricing
$1,500 per month
Functionality
3
Compare
Marketo ...
ITQlick rating
4.2/5
Score
87/100
Pricing
9.8/10
License pricing
$9 per month
Functionality
22
OptinMonster
ITQlick rating
3.7/5
Score
88/100
Pricing
3.6/10
License pricing
$9 per month
Functionality
3
ActiveDEMAND
ITQlick rating
4.4/5
Score
80/100
Pricing
4.2/10
License pricing
$15 per user/month
Functionality
16
ReachForce
ITQlick rating
4.6/5
Score
78/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.