Shlomi Lavi /
May 15, 2022
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Bottom Line: Which is Better - Leadsius or IBM Campaign?
IBM Campaign is more expensive to implement (TCO) than Leadsius, and IBM Campaign is rated higher (88/100) than Leadsius (80/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Leadsius Vs. IBM
Leadsius: A truly free Marketing Automation Platform that helps ambitious Marketers make top performing marketing. Leadsius Free includes campaign management, email marketing, lead nurturing, lead scoring, lead analysis & reporting, website visitor tracking, landing page creation and a suite of add-on functionality like CRM integration.
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Who is more expensive? Leadsius or IBM Campaign?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Leadsius and IBM Campaign.
Leadsius price starts at $295 per user/month , On a scale between 1 to 10 Leadsius is rated 6, which is similar to the average cost of Marketing Automation software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Leadsius is rated 6, which is similar to the average cost of Marketing Automation software.
Bottom line: Leadsius cost is around the same cost of IBM Campaign.
Which software includes more/better features?
We've compared Leadsius Vs. IBM Campaign based on some of the most important and required Marketing Automation features.
Leadsius: We are still working to collect the list of features for Leadsius.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
Target customer size
Leadsius's typical customers include: SMBs, and IBM Campaign's target customer size include: Small, medium and large size businesses.