Compare Listrak and FullStory - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Listrak or FullStory?

Listrak is more expensive to implement (TCO) than FullStory, and FullStory is rated higher (82/100) than Listrak (78/100). FullStory offers users more features (3) than Listrak (0). There is a clear winner in this case and it is FullStory!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Listrak Vs. FullStory

Listrak: Listrak offers a single, integrated digital marketing platform providing omnichannel solutions for retailers. Our solutions are retail-specific and help you create personalized experiences across all customer touchpoints.

FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.

Who is more expensive? Listrak or FullStory?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Listrak and FullStory.

Listrak accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Listrak is rated 6, which is similar to the average cost of CRM software. FullStory price starts at $899 per license , When comparing FullStory to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Listrak is more expensive than FullStory.

Which software includes more/better features?

We've compared Listrak Vs. FullStory based on some of the most important and required CRM features.

Listrak: We are still working to collect the list of features for Listrak.

FullStory: Dashboard, Data Analysis Tools, Data analysis.

Target customer size

Listrak's typical customers include: Medium and large size businesses, and FullStory's target customer size include: Small, medium and large size businesses.