Compare Listrak and MarcomCentral - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Listrak or MarcomCentral?

Listrak is more expensive to implement (TCO) than MarcomCentral, and MarcomCentral is rated higher (91/100) than Listrak (78/100). MarcomCentral offers users more features (5) than Listrak (0). There is a clear winner in this case and it is MarcomCentral!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Listrak Vs. PTI Marketing Technologies, Inc

Listrak: Listrak offers a single, integrated digital marketing platform providing omnichannel solutions for retailers. Our solutions are retail-specific and help you create personalized experiences across all customer touchpoints.

PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...

Who is more expensive? Listrak or MarcomCentral?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Listrak and MarcomCentral.

Listrak accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Listrak is rated 6, which is similar to the average cost of CRM software. MarcomCentral price starts at $2,085 per month , When comparing MarcomCentral to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Listrak is more expensive than MarcomCentral.

Which software includes more/better features?

We've compared Listrak Vs. MarcomCentral based on some of the most important and required CRM features.

Listrak: We are still working to collect the list of features for Listrak.

MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Listrak's typical customers include: Medium and large size businesses, The software is a viable product for businesses of all sizes.