Compare LiveIntent and Adthena - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - LiveIntent or Adthena?

Adthena is more expensive to implement (TCO) than LiveIntent, and Adthena is rated with the same score (90/100) as LiveIntent (90/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

LiveIntent Vs. AdGooroo - a Kantar Media Company

LiveIntent: LiveIntent is a company built on people. Our culture centers on the people that work here, and our platform centers on the people we help marketers reach. We're smart. We're unique. We're fun to work with. And we're looking for people that are smart, unique and fun to work with.

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Who is more expensive? LiveIntent or AdGooroo Paid Search Insight Platform?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LiveIntent and AdGooroo Paid Search Insight Platform.

LiveIntent accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 LiveIntent is rated 4, which is lower than the average cost of Marketing software. AdGooroo Paid Search Insight Platform accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 LiveIntent is rated 4, which is lower than the average cost of Marketing software.

Bottom line: AdGooroo Paid Search Insight Platform is more expensive than LiveIntent.

Which software includes more/better features?

We've compared LiveIntent Vs. Adthena based on some of the most important and required Marketing features.

LiveIntent: We are still working to collect the list of features for LiveIntent.

AdGooroo Paid Search Insight Platform: We are still working to collect the list of features for AdGooroo Paid Search Insight Platform.

Target customer size

LiveIntent's typical customers include: Small, medium and large size businesses, and AdGooroo Paid Search Insight Platform's target customer size include: SMBs.