Compare LiveIntent and Adobe Advertising Cloud - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - LiveIntent or Adobe Advertising Cloud?

LiveIntent is more expensive to implement (TCO) than Adobe Advertising Cloud, and Adobe Advertising Cloud is rated with the same score (90/100) as LiveIntent (90/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

LiveIntent Vs. Adobe systems

LiveIntent: LiveIntent is a company built on people. Our culture centers on the people that work here, and our platform centers on the people we help marketers reach. We're smart. We're unique. We're fun to work with. And we're looking for people that are smart, unique and fun to work with.

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Who is more expensive? LiveIntent or Adobe Media Optimizer?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LiveIntent and Adobe Media Optimizer.

LiveIntent accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 LiveIntent is rated 4, which is lower than the average cost of Marketing software. Adobe Media Optimizer accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 LiveIntent is rated 4, which is lower than the average cost of Marketing software.

Bottom line: LiveIntent cost is around the same cost of Adobe Media Optimizer.

Which software includes more/better features?

We've compared LiveIntent Vs. Adobe Advertising Cloud based on some of the most important and required Marketing features.

LiveIntent: We are still working to collect the list of features for LiveIntent.

Adobe Media Optimizer: We are still working to collect the list of features for Adobe Media Optimizer.

Target customer size

LiveIntent's typical customers include: Small, medium and large size businesses, and Adobe Media Optimizer's target customer size include: Medium and large size businesses.