Compare LiveIntent and FullStory - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - LiveIntent or FullStory?

LiveIntent is more expensive to implement (TCO) than FullStory, and LiveIntent is rated higher (90/100) than FullStory (82/100). FullStory offers users more features (3) than LiveIntent (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

LiveIntent Vs. FullStory

LiveIntent: LiveIntent is a company built on people. Our culture centers on the people that work here, and our platform centers on the people we help marketers reach. We're smart. We're unique. We're fun to work with. And we're looking for people that are smart, unique and fun to work with.

FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.

Who is more expensive? LiveIntent or FullStory?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LiveIntent and FullStory.

LiveIntent accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 LiveIntent is rated 4, which is lower than the average cost of Marketing software. FullStory price starts at $899 per license , When comparing FullStory to its competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: LiveIntent is more expensive than FullStory.

Which software includes more/better features?

We've compared LiveIntent Vs. FullStory based on some of the most important and required Marketing features.

LiveIntent: We are still working to collect the list of features for LiveIntent.

FullStory: Dashboard, Data Analysis Tools, Data analysis.

Target customer size

LiveIntent's typical customers include: Small, medium and large size businesses, and FullStory's target customer size include: Small, medium and large size businesses.