Compare LiveIntent and MailChimp - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - LiveIntent or MailChimp?

LiveIntent is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than LiveIntent (90/100). MailChimp offers users more features (6) than LiveIntent (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

LiveIntent Vs. MailChimp

LiveIntent: LiveIntent is a company built on people. Our culture centers on the people that work here, and our platform centers on the people we help marketers reach. We're smart. We're unique. We're fun to work with. And we're looking for people that are smart, unique and fun to work with.

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who is more expensive? LiveIntent or MailChimp?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LiveIntent and MailChimp.

LiveIntent accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 LiveIntent is rated 4, which is lower than the average cost of Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: LiveIntent cost is around the same cost of MailChimp.

Which software includes more/better features?

We've compared LiveIntent Vs. MailChimp based on some of the most important and required Marketing features.

LiveIntent: We are still working to collect the list of features for LiveIntent.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

LiveIntent's typical customers include: Small, medium and large size businesses, MailChimp is best for all those that are in business and also are serious concerning making money.