Compare LiveIntent and Adobe - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - LiveIntent or Adobe?

Adobe is more expensive to implement (TCO) than LiveIntent, and Adobe is rated higher (91/100) than LiveIntent (90/100). Adobe offers users more features (6) than LiveIntent (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

LiveIntent Vs. Marketo

LiveIntent: LiveIntent is a company built on people. Our culture centers on the people that work here, and our platform centers on the people we help marketers reach. We're smart. We're unique. We're fun to work with. And we're looking for people that are smart, unique and fun to work with.

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? LiveIntent or Adobe Marketo Engage?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for LiveIntent and Adobe Marketo Engage.

LiveIntent accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 LiveIntent is rated 4, which is lower than the average cost of Marketing software. Adobe Marketo Engage price starts at $895 per month , When comparing Adobe Marketo Engage to its competitors, the software is rated 10 - much higher than the average Marketing software cost.

Bottom line: Adobe Marketo Engage is more expensive than LiveIntent.

Which software includes more/better features?

We've compared LiveIntent Vs. Adobe based on some of the most important and required Marketing features.

LiveIntent: We are still working to collect the list of features for LiveIntent.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

LiveIntent's typical customers include: Small, medium and large size businesses, Customers of the software mainly include small and medium businesses from a diverse range of industries.