Shlomi Lavi /
May 25, 2022
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Mad Mimi or Act-On?
Act-On is more expensive to implement (TCO) than Mad Mimi, and Act-On is rated higher (89/100) than Mad Mimi (84/100). Act-On offers users more features (16) than Mad Mimi (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Mad Mimi Vs. Act-On
Mad Mimi: Originally, Mad Mimi didn’t set out to create an unusually good email marketing company. We had simply set out to create an unusually good email. Mad Mimi needed something stylish, simple and easy to make, to promote our little music company.
We searched for email services online and found millions – but Mad Mimi didn’t like them. The outdated tem...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Mad Mimi or Act-On?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Mad Mimi and Act-On.
Mad Mimi price starts at $10 per month , On a scale between 1 to 10 Mad Mimi is rated 2, which is much lower than the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than Mad Mimi.
Which software includes more/better features?
We've compared Mad Mimi Vs. Act-On based on some of the most important and required Email Marketing features.
Mad Mimi: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
Mad Mimi is a cross industry product that is suitable for any size of business. Act-On is specifically designed for small companies.