Compare MailChimp and Adobe Campaign - Mar 2022

Shlomi LaviShlomi Lavi / Mar 07, 2022

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Bottom Line: Which is Better - MailChimp or Adobe Campaign?

Adobe Campaign is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Adobe Campaign (79/100). MailChimp offers users more features (6) than Adobe Campaign (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailChimp Vs. Adobe

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Who is more expensive? MailChimp or Adobe Campaign?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and Adobe Campaign.

MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Adobe Campaign price starts at $10 per month , When comparing Adobe Campaign to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Adobe Campaign is more expensive than MailChimp.

Which software includes more/better features?

We've compared MailChimp Vs. Adobe Campaign based on some of the most important and required Email Marketing features.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Adobe Campaign: We are still working to collect the list of features for Adobe Campaign.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money. and Adobe Campaign's target customer size include: Medium and large size businesses.



MailChimp

ITQlick rating
(4.5/5)

starts at $17 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Adobe Campaign

ITQlick rating
(4.3/5)

starts at $10 per month

Adobe Campaign is a cloud-based email marketing solution designed to help the user connect through every channel. The core features include email marketing, cross-channel marketing, segmentation & marketing and...

Categories: Marketing, Campaign Management, Email Marketing, Marketing Automation.

Compare specifications

Compare features

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration

Adobe Campaign: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Compare
Adobe Ca...
ITQlick rating
4.3/5
Score
79/100
Pricing
6.8/10
License pricing
$10 per month
Functionality
4
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.