Compare MailChimp and Constant Contact - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - MailChimp or Constant Contact?

MailChimp is more expensive to implement (TCO) than Constant Contact, and MailChimp is rated higher (98/100) than Constant Contact (94/100). MailChimp offers users more features (6) than Constant Contact (5).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailChimp Vs. Constant Contact

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...

Who is more expensive? MailChimp or Constant Contact?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and Constant Contact.

MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Constant Contact price starts at $9.99 per month , When comparing Constant Contact to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: MailChimp is more expensive than Constant Contact.

Which software includes more/better features?

We've compared MailChimp Vs. Constant Contact based on some of the most important and required Email Marketing features.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money. Constant Contact is best for small to large companies that focus on communications, advertising, and marketing.