MailChimp Vs Constant Contact (May 2021)

Shlomi LaviShlomi Lavi / May 01, 2021

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Bottom Line: Which is Better - MailChimp or Constant Contact?

MailChimp is more expensive to implement (TCO) than Constant Contact, MailChimp is rated higher (98/100) than Constant Contact (94/100). MailChimp offers more features (6) to their users than Constant Contact (5).

Looking for the right Email Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How MailChimp compares with Constant Contact?

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...

Who's more expensive? MailChimp or Constant Contact?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for MailChimp and Constant Contact.

MailChimp price starts at $20 per month , on a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Constant Contact price starts at $20 per month , when comparing Constant Contact to their competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: MailChimp is more expensive than Constant Contact.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared MailChimp Vs. Constant Contact based on some of the most important and required Email Marketing features. MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration. Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money. Constant Contact is best for small to large companies that focus on communications, advertising, and marketing.

MailChimp

ITQlick rating
(4.5/5)

starts at $20 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Constant Contact

ITQlick rating
(4.3/5)

starts at $20 per month

Constant Contact is a software solution that provides online survey tools, email marketing, event marketing, and social media marketing, for its clients. Member associations, small businesses, and nonprofit org...

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM, Online CRM.

Compare specifications

Compare features

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration

Constant Contact: 5 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$20 per month
Functionality
10
Compare
Constant
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$20 per month
Functionality
17
EasySendy
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3
Campaign
ITQlick rating
4.6/5
Score
91/100
Pricing
6/10
License pricing
$9 per month
Functionality
14
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.