Compare MailChimp and Flashtalking - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - MailChimp or Flashtalking?

Flashtalking is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Flashtalking (92/100). MailChimp offers users more features (6) than Flashtalking (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailChimp Vs. Flashtalking, Inc.

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Who is more expensive? MailChimp or Flashtalking?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and Flashtalking.

MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software.

Bottom line: MailChimp cost is around the same cost of Flashtalking.

Which software includes more/better features?

We've compared MailChimp Vs. Flashtalking based on some of the most important and required Email Marketing features.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money.

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.