Compare MailChimp and Adobe - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - MailChimp or Adobe?

Adobe is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Adobe (91/100). Both tools offer the same amount of features.

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailChimp Vs. Marketo

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? MailChimp or Adobe Marketo Engage?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and Adobe Marketo Engage.

MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Adobe Marketo Engage price starts at $895 per month , When comparing Adobe Marketo Engage to its competitors, the software is rated 10 - much higher than the average Email Marketing software cost.

Bottom line: Adobe Marketo Engage is more expensive than MailChimp.

Which software includes more/better features?

We've compared MailChimp Vs. Adobe based on some of the most important and required Email Marketing features.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money. Customers of the software mainly include small and medium businesses from a diverse range of industries.