Compare MailChimp and PressRush - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - MailChimp or PressRush?

PressRush is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than PressRush (92/100). MailChimp offers users more features (6) than PressRush (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailChimp Vs. Aito Software

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Aito Software: PressRush is a product of Aito Software Inc., a technology company based in the south of Finland. The company has been in business since 2011. We focus on building the best possible software to help YOU be awesome at your job. We know that software is just a small part of the PR puzzle, but we work very hard to make that part of your life suc...

Who is more expensive? MailChimp or PressRush?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and PressRush.

MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. PressRush price starts at $49 per user/month , When comparing PressRush to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: MailChimp cost is around the same cost of PressRush.

Which software includes more/better features?

We've compared MailChimp Vs. PressRush based on some of the most important and required Email Marketing features.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

PressRush: We are still working to collect the list of features for PressRush.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money. and PressRush's target customer size include: Small, medium and large size businesses.